At my university, I sometimes have the opportunity to view wide-release movies before their actual street dates. They’ve done this with Apocalypto and Disturbia in the past. So it should also clue you in to the type of movies they try to get: ones that need some grass roots buzz. Of the two previously mentioned, I was able to get into Apocalypto and was left fairly non-plussed. I guess Mel failed to turn me into a word-of-mouth drone with that one. I couldn’t even get into Disturbia, which was ridiculous, seeing as how it’s Shia fucking LeBouf in a shameless
Spider-Man 3 Rear Window rip-off… but who am I kidding? God knows no one there knew what the hell Rear Window was (my roommate, who did get in and brought back a poster of it that sits infuriatingly beside his bed, didn’t have a clue as to what a Rear Window was) and the majority probably just saw the name and were instilled with awe-inspiring fear.
Disturbia had been shown so recently that I wasn’t on the lookout for another advance screening, but hearing my roommate make plans to see it that evening reminded me that Knocked Up was on the menu. So I decided that free was a good enough price, and walked into the
Spider-Man 3 Student Union half an hour early with a friend and some acquaintances to get in line… only to be faced with a line that spanned the entire length of the rather long building. But we persevered and after a dodgy situation where for some reason one of the people in charge of the program put his arm out in front of me to bar my way AFTER I’D ALREADY BEEN GIVEN MY LITTLE BRACELET THAT SAID I COULD BE LET IN, we were all seated and ready to have white-hot Spider-Man 3 Knocked Up sprayed all over our vacant expressions.